Why Is My Amazon Listing Suppressed and How Do I Fix It?
Have you ever seen in your Amazon seller account that one of your product listings has been suppressed? If you see, then this will put you under stress. But why, and what does it mean? Amazon listing suppression can negatively affect any Amazon seller, especially those whose most-selling products have been affected. In this article, we will discuss Amazon listing suppression and how you can fix it so that it does not hinder your Amazon product-selling journey.
What is Amazon listing Suppressed ?
When Amazon removes your products from listing on the search result page due to the product not complying with Amazon rules and regulations, this is called Amazon Listing Suppression. It affects your sales and profits as your products do not appear on search result pages, and customers never buy them until Amazon lists them again. It is a common problem among sellers on Amazon that usually occurs. Identifying the exact reason is crucial for listing your products again to enhance sales.
What Factors Lead to Suppressed Listings on Amazon?
Selling on Amazon holds great potential, but those moments when your product listing is suppressed becomes a bad experience for you. Therefore, understanding Amazon listing suppression is necessary for continuous sales flow. Here are some different factors that may cause suppression:
- Products contain more than 80 characters of titles for apparel, shoes, and luggage categories and more than 130 characters for other categories
- If product images do not meet Amazon requirements, or if products do not contain at least one imageIf products contain misleading information or an improper description that violates Amazon’s content policies
- If any product is not listed in the proper category
- If your product is already restricted by Amazon
- If your product has a duplicate listing that has been copied to other high-ranking product listings
Steps to Resolve Suppressed Listings on Amazon
Suppressing product listings on Amazon can be challenging for any seller. However, while this situation is concerning, it’s often fixable with the right approach.
Here are some methods to resolve these problems for a successful Amazon business:
First of all, you have to know which products Amazon suppresses. Log in to your Amazon Seller Central account and go to the Inventory tab, where you can view suppressed product listings.